In the  video industry "right" is fully defined by the Society of Motion Picture and Television Engineers (SMPTE).  The Imaging Science Foundation (isf) has promoted meeting these standards in consumer level equipment.  Part of their effort is working with industry to promote the ability of consumer displays to meet these standards, as well to train personnel in adjusting consumer displays to meet these standards.

Isf calibrators are trained (and certified) in the science of meeting these standards.  Doing that (true isf calibration) is what we are all about.   We are not about getting the most "pop" in a picture - we are all about getting the most accurate picture.  The whole idea is that the customer will see the same picture that the director intended the viewer to see.

There are several pages here that might be of interest.

• Frequently asked questions.  These are mostly from the isfForum, the public portion of a website where most of the active isf certified calibrators exchange information.  A particularly important one deals with what a calibration will not do!    BTW, you will notice that I have contributed to several of these FAQs.
  
• A description of the typical calibration process that I use.  There may be some variations in this process, based on the design of the particular display, its environment, and customer concerns/preferences.
  
• A typical calibration report.  The ("before/after") documentation that I provide to every calibration customer.
  
• A simplified (well, I hope it is) explanation of the color science behind calibration.  This includes a description of the C.I.E. color space, display gamut, primary colors, and color temperature.
  
• Some Tips on getting a more accurate picture without hiring us to do a full calibration (or what to do until the calibrator arrives).
• Also, there is a sidebar that discusses the latest in HDTV.
• Finally (and most importantly), I have information on my charges and how to order a calibration for your set.